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Potential & Navigate your Workplace Confidently

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Close skills gaps

Time to Reposition Yourself – Today

Smart Business Redefined supports people and businesses

  • to focus on growth rather than tasks – by rapidly building an authentic online presence for you,
  • to accelerate your results & save costs – by onboarding you to online tools & artificial intelligence assistants tailored to your needs,
  • to authentically present yourself online – by coaching & mentoring on your “digital identity” journey.

Today, we’re required to ultimately reinvent ourselves from different personal and professional perspectives. Adjusting can quickly become a challenging task.

Achieving professional goals in an intensely competitive market can be accomplished. Leading through it!

Are you interested to learn more? Let´s talk.

Aylin Ihnen M.B.A.
Consultant – Trainer – Founder of SBR

How can I assist you today?


  • Updates to new artificial intelligence-driven work resources

    Find new online tools – evaluated and updated daily.

  • Easy to apply practical approaches

    Find methods that are either scientifically proven or best practices – based on experiences.

  • First-hand subject-matter expertise

    A network of experts that can help with specific questions.


What some of my clients say

Aylin Ihnen is characterized by absolute professionalism and goal-oriented work. Projects that she has implemented with us were very diverse and complex.

She always kept the overview and brought calm into the team. Her extensive network was very helpful in that she was able to organize external resources on short notice and thus ensure the final success in critical phases of the projects.

Image Eckart Blau - Marketing Automation Specialist - Adobe - Marketo

It was a pleasure to meet Aylin as my online trainer during a seminar in digital leadership. Aylin is not only characterized by a great expertise in the field of Digital Transformation, but also by high communication skills and enthusiasm in communicating her knowledge.

The alternation of theory and practical exercises in small groups with subsequent discussions ensure a maximum transfer of knowledge. She moderates the groups with clarity and goal orientation. Aylin is always approachable and gives good impulses to solve complex tasks. Her statements are binding and she is always ready to react flexibly to group topics.

Image Martin Friedemann - Internal Communication Specialist

I assigned Aylin as my Business Consultant & Advisor. We started by giving her a 6-month project assignment to implement a global newsletter in 21 countries.

Due to excellent work results – in time and budget – we extended her contract for another 12 months and assigned her to two other strategic projects, e.g. leading the GDPR initiative of the global marketing team in 12 European countries. She managed the introduction of GDPR for all marketing channels in cooperation with a team of experts, which she put together within a short period of time.

Aylin is a self-starter, she knows exactly what she needs to achieve fast results. She is excellent at communicating with international teams and motivating people to support her projects and initiatives. Give her a task, a deadline and a budget and she will implement it. It was a great experience and a lot of fun to work with her – both personally and professionally.

Image Tina Bartels - User Experience Management Leader

I got to know and appreciate Aylin as an online trainer in my course “Digital Leadership”. Halfway through our course, she stepped in for another lecturer and managed to adapt to the heterogeneous group in terms of both content and people within a very short time.

She was able to convey the topics quickly, but always in an understandable way. I myself had no management experience at the time and still felt very comfortable. I was particularly impressed by her positive energy with which she started each day and guided us through dry topics with a certain lightness. Thanks for that!

Image Silke Germander - Marketing Professional

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Apply for free 1:1 coaching to help accelerate your kick-off

To date, I have provided free coaching sessions to many professionals in confidentiality. I have had the opportunity to work with some truly amazing people.

Let’s work together to find answers for your online business starter challenges.

Apply by sending an email – with a brief description of your key challenges and professional background.

Looking forward to hearing from you!

Best wishes,

Aylin Ihnen

Questions or need support?

Images by Shutterstock and Canva; Video music by Artlist – Shahea Mostafar