Hi & Welcome Dear Friends!

I’m Aylin Ihnen – Business Consultant & Content Creator with experience as an Entrepreneur, Corporate Professional, and Freelancer.

The products & services available on this website are the result of my nearly 30 years of business experience. Truthfully, Smart Business Redefined (SBR) is a project near to my heart!

A sincere promise from me to you is that I will assist by utilizing qualitative products, & reliable services, to aid in building a solid technology-based foundation for you and your business.

a spiritual entrepreneur following my professional call, an ambivert empath & free spirited soul, A mother to my fury giant baby Otis, and, a decentralized crypto enthusiast.

This is what they tell you not to do.

I always did what most life coaches and career advisors would tell you not to do: I never had a master plan, a goal, a strategy, or an explicit career aspiration.

I deeply trust my intuition – sometimes I succeed, other times fail, but I always learn.

Love experimenting – breaking new ground – taking advantage of opportunities – or exploring beyond my comfort zones.

3 Tips to consider along the way.

  • Do things that scare you the most to stretch your comfort zones.

  • Get advice & ideas but trust your intuition first! Everybody has a unique path that can’t be duplicated.

  • Constantly reflect on yourself by getting feedback from genuine people who love you & believe in you.

HERE IS A GLIMPSE AT MY Professional Background

Entrepreneur from an Early Age: Producing Merch for Public Figures & International Brands

At 19, founded first start-up producing merch (textile, leather, noble metal, e.g. silver, gold coating).

We negotiated licensing agreements, designed, produced the initial sample series, managed the approval process with large clients, conducted quality control, imported customized merchandising products.

We worked together with international suppliers from India, Italy, and Turkey to produce tailored merchandise for music groups.

Some of the most popular ones were the Backstreet Boys, The Scorpions, and Rammstein and multinational enterprises like R.J. Reynolds Tobacco Company (famous for Camel cigarettes).

Banking - Closing contracts with
JP Morgan, Goldman Sachs, Lehman Brothers

My start in electronic/online banking & brokerage was “Bank 24” – a Deutsche Bank subsidiary.

I started in online brokerage for on- and off-exchange commission trading of stocks, options, certificates, and exchange-traded funds (ETFs).

Deutsche Bank set up my electronic brokerage knowledge base for later: Product Management of electronic on/off-exchange Brokerage for stocks & options trading at Citigroup subsidiary, Germany.

Main responsibilities included technical & qualitative order processing, managing backend & frontend maintenance, and set the procedural base for offshoring of system maintenance to India.

For Citigroup Germany, I implemented trading platforms like XETRA Best and closed off-exchange trading partnerships with giants like Goldman Sachs and JP Morgan.

Freelance Business Consulting Kick-off

Parallel to my permanent position as a business consultant for a small IT consulting company, I completed an M.B.A.

My first freelance consulting assignment came soon after, as a marketing executive for a global investment banking organization with members from 42 countries.

I reported directly to the chairman of the executive committee, a visionary I respect to this day.

The project was one of my most formative experiences – a career turning point.

Today...

Over the past 3 years, I have successfully managed to diversify my services to 20% advisory and 80% content creation and education (teaching at universities, workshops, etc.).

This concept works well for me – professionally and personally.

I focus on working with people – teaching subject matter comes secondary.

Helping to resolve professional blockades, analyzing potential & natural aptitude, capitalizing on unique strengths is the foundation of utilizing individual capabilities to unlock professional treasures.

Everybody is a genius.
But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.

Albert Einstein

THINGS THAT KEEP ME GOING

Working with People

Image Aylin Working with People - Meet Aylin Page

Working with incredible People

Working for people or companies comes with a responsibility. I do my job out of genuine conviction and strive to provide an added value, help to enable long-term results.

Chosen family

This one is so important – and so rare at the same time. Unfortunately, I was not blessed to have a family of my own. But the people who have accompanied me for decades are exactly that: a wonderful family of soul mates.

One wonderful brother and my close friends that helped me grow, taught me the most valuable lessons. Incredible individuals who have had a significant impact on my life.

I´m lucky to meet them early on and for that, I am infinitely grateful!

Supporters & Inspirers

Image Support and Inspiration - Meet Aylin Page

Continously Working on New Ideas

I develop my own methodologies, design new approaches to problems – and repeatedly test and improve them. My best practices help clients and myself to continuously improve at what we do.

Working on New Ideas

Image Aylin Working on New Ideas - Meet Aylin Page

Wellbeing & Creativity

Image Creative Breaks - Meet Aylin Page

Nurture Wellbeing & Creativity

I am an empathetic human – more exposed to energies and environmental influences than people without this personality trait.

Taking care of my wellbeing, giving myself emotional space for creativity, and building resilience is an essential need for me. I value and nurture this quality of mine daily.

Organic Healthy Eating

Image Organic Healthy Nutrition - Meet Aylin Page

Love Organic Healthy Eating & Cooking

Unhealthy eating habits have an impact on wellbeing. After experimenting for a while, I have established an intuitive wholistic & organic diet that meets 5 important criteria:

  • occupies less than 20 minutes of time,
  • supports my energy-balance,
  • is easy for my body to identify and process,
  • helps to manage craves,
  • helps relaxation & wellbeing.

Otis the Gentle Giant

My fury fellow, Sir Otis, and daily ‘it’s time to take a break’ reminder. We met in a Romanian dog shelter and my gentle giant (German Shorthair Pointer) is a real sweetheart.

If you want to support foreign animal rights organizations, please click here to find out more about the incredible work of Raluca Vasile in Bucharest.

Gentle Giant

Image Wotan The Hunter

Sharing Helpful Resources For Personal Well-Being

Here is my tool-set to reduce daily stress levels and anxiety. Try it out – it works!

Image Stress Relief Meditation at Work

Foster Your Mindset & Wellbeing

Image How to Kick-off Daily Routines

Foster Your Mindset & Wellbeing

Image Boost Your Energy Levels

Wellbeing

Do you also have experiences with the challenge of balancing workload & taking care of yourself at the same time?

 How do you manage to establish a healthy lifestyle for yourself with limited time resources?  Leave a comment or write me an email.

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Aylin Ihnen – M.B.A.

Resources
Images by Aylin Ihnen