Article series on creativity methods for your daily business

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How to Work More Effectively – Innovative – Productive

Learn about creativity techniques and methods to improve your daily work results

The modern world has a deep focus on innovation that has found its way into most modern business practices. While older business models relied more on compliance and consistency, newer businesses know that a business should always be changing and growing.

For this reason, creativity in the workplace has gone from being ignored to celebrated — and this has yielded some truly great results. Creativity techniques to generate new business ideas by intuitive methods are a great approach to promote innovation and effectiveness at work.

Creative practices in the workplace can help you to work smarter and harder regardless of your industry. In this post, we will discuss two prominent creative working techniques: the headstand technique and bisociation.

Image Creativity Techniques Headstand Technique

The Headstand Technique

Headstand Technique does not always come naturally, but it is one technique that everyone can benefit from. With this creative technique, your focus should be on approaching a problem from a new angle. But, not just any angle. In the Headstand Technique, you will focus on approaching your problem from a negative angle.

Inverting Your Problem

When you are faced with a problem, the chances are that you automatically seek out an opportunity to solve it. While this can yield some results, sometimes you will hit a wall with it. As frustrating as this can be, the “Headstand Technique” allows you to use your frustration for the better. Instead of trying to solve your problem, you will instead try to cause it.

  • For example, your problem might be: why aren´t my oranges selling?

    If you are an orange seller, this can be incredibly frustrating. You will automatically want to know why people are not purchasing your delicious oranges. The Headstand Technique wants you to approach it from the other side.

  • For example, your new problem will be: how can I make my oranges not sell?

    For some people, this approach feels rough at first. If you want your oranges to sell, why would you possibly think of ways to make them not sell? The answer is fairly simple. If you can come up with ways to make your oranges not sell, you can learn why your oranges might not be selling in the first place.

  • For example, an orange might not sell if it is rotten, discolored, or presented in a poor display.

    Your goal here is to think of as many ways not to sell your orange as possible. In the end, you might find that the reason for your lack of orange sales is actually on the list. With this technique, you can easily view your problem from the other side, which is a great way to work through creative blocks and remove bias from your line of thinking. With time, this approach will become very easy and approachable. In fact, you might find that you start doing it before you even attempt to solve your problems the normal way down the line.

Image Creativity Techniques Bisociation Puns

Bisociation and Puns

For hundreds of years, comedians and writers alike have leaned heavily on bisociation for comedic purposes. A pun can be used as the most basic example of bisociation. This is because a pun brings together two different ideas or concepts on a central point of connection. In most cases, the play is on the physical sound of a word, presented in a new context. Now, puns are not likely to magically solve your problems. However, thinking like a pun generator just might.

Find the Association

For bisociation to work, you will need plenty of time to brainstorm and a notetaker in your meeting. To start, you will need to consider the problem that you have. If you cannot clearly see a solution to your problem, the chances are that you do not recognize an associated factor.

To find the association between your problem and this single factor, you should begin by making a list of potential influences. Be aware that your job isn’t to find a solution just yet. This list should be broad. Anything that could be related to your problem can be placed on this list.

For example, the hit show Gossip Girl was expected to be the show of the season and did not perform as planned despite the production company’s expectations.

Working on this, you might consider a wide range of potential influences like environment, the reputations of the cast, or general interests of the target audience. These are great places to start, but ultimately the missing link was in the economy, which took a while to figure out.

In the end, Gossip Girl wasn’t underperforming because of the topics it touched on itself. It was underperforming because a show about wealthy elites was a difficult sell during an ongoing financial crisis. To solve your problem, you will need to find that unexpected point of association to determine a solution. Years later, the show is still popular. Why? The initial influencing factor, as well as how people felt about it, changed with time.


Creative thinking is not just about making art or writing stories. It’s an important consideration whenever we begin to solve a problem. Creativity techniques support the ideation process and help you find solutions more effectively. If you want to be the person who can solve even the most complicated problem in your office, begin by using creative techniques to find the solutions that others might have missed. The more you work on thinking creatively, the better you will become at problem-solving.

Would you like to share your most effective and innovative Creativity Techniques with us?

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  • Illustrations by Shutterstock
  • Sound by Artlist – Ty Simon
  • Vocals by Aylin Ihnen