For bisociation to work, you will need plenty of time to brainstorm and a notetaker in your meeting. To start, you will need to consider the problem that you have. If you cannot clearly see a solution to your problem, the chances are that you do not recognize an associated factor.
To find the association between your problem and this single factor, you should begin by making a list of potential influences. Be aware that your job isn’t to find a solution just yet. This list should be broad. Anything that could be related to your problem can be placed on this list.
For example, the hit show Gossip Girl was expected to be the show of the season and did not perform as planned despite the production company’s expectations.
Working on this, you might consider a wide range of potential influences like environment, the reputations of the cast, or general interests of the target audience. These are great places to start, but ultimately the missing link was in the economy, which took a while to figure out.
In the end, Gossip Girl wasn’t underperforming because of the topics it touched on itself. It was underperforming because a show about wealthy elites was a difficult sell during an ongoing financial crisis. To solve your problem, you will need to find that unexpected point of association to determine a solution. Years later, the show is still popular. Why? The initial influencing factor, as well as how people felt about it, changed with time.